So I was digging a bit deeper into the FTC guidelines that all affiliates must comply with.
Here is what I found and thought it would be best to post the FTC guidelines explained on video.
While there are still some shades of gray, this is pretty much it in a nutshell straight from the FTC’s mouth; well from Mary Engle’s mouth anyway.
What’s new about the Endorsement Guides? Mary Engle, Associate Director – Bureau of Consumer Protection
Why did the FTC update the Endorsement Guides? Mary Engle, Associate Director – Bureau of Consumer Protection
What do the Endorsement Guides mean for bloggers? Mary Engle, Associate Director – Bureau of Consumer Protection
How do bloggers follow the Endorsement Guides? Mary Engle, Associate Director – Bureau of Consumer Protection
Is the FTC planning to sue bloggers? Mary Engle, Associate Director – Bureau of Consumer Protection
Where to go for more information Mary Engle, Associate Director – Bureau of Consumer Protection
I hope this helps you all out more.
Stay well,
Rhonda G.
This is a great resource. I just recently added a privacy, TOS, and an affiliate disclaimer page to my site.
Just checked out your site… Very nicely done!